Shangri-La
Shangri-La is an international hospitality group, founded in 1971 and headquartered in Hong Kong.
We were approached to work on Dockyard, a gourmet dining hall concept that's part of the Shangri-La's boutique offshoot, Kerry Hotel. The aim was to sell its unique concept - nine restaurants and a bar, in an upscale food court - in short, succinct and marketable fashion. As the examples show, this was achieved through the idea of 'picky eaters', with each restaurant receiving its own distinct focus point.
At various other points, we’ve also assisted the hotel group with ad hoc content and translation projects for their marketing campaigns.
Services included:
- Copywriting, Editing & Proofreading
- Translation
- Branding & Taglines
- SEO Content & E-Marketing
- Public Relations & Press Releases
- Media Consulting
- Content Marketing
- Affiliate Marketing