Percy’s

Percy’s is a seafood-focused mid-range restaurant in Hong Kong, named after the poet Percy Shelley.

We worked alongside Percy’s to develop a unique brand story across its marketing materials. By embracing its location on Shelley Street in Hong Kong’s Soho district, the restaurant became an ode to the poet Percy Shelley, harking back to an era when quality seafood restaurants were a casual but vibrant everyday affair.

Tonally positioning the restaurant in the mid-range, the brand balances traditional and contemporary, the result being a popular see-and-be-seen restaurant that subtly channels Hong Kong’s British history.

Services included:
- Copywriting, Editing & Proofreading
- Branding & Brand Messaging
- Translation
- SEO Content & E-Marketing
- Content Marketing