HK Tourism Board
The Hong Kong Tourism Board is a government body focused on driving tourism to the city.
Over the years, we've worked closely with the department on numerous projects. Most prominently, we developed numrous annual guidebooks aimed at first-time visitors to Hong Kong. The guidebooks were distributed at key tourist points and offered a broad glimpse of the city's many highlights, from sights and shopping to dining and nightlife.
Editorial freedom allowed us to research the topics included, write all copy in an friendly but enlightening tone, and ensure Chinese translations appealed to specific traveler demographics. We also had key input into design, marketing and distribution strategies.
More recently, we helped revitalise the Hong Kong Wine and Dine Festival, a long-running annual culinary event set on the city’s harbourfront. We revamped all content for the festival, infusing its copy with a more contemporary tone that would entice both locals and tourists alike.
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Services included:
- Copywriting, Editing & Proofreading
- Translation
- Branding & Taglines
- SEO Content & E-Marketing
- Public Relations & Press Releases
- Brochures & Reports
- Media Consulting
- Content Marketing
- Affiliate Photo & Video