Why You Should Blog: Benefits of a Hong Kong Business Blog

Everyone’s an entrepreneur these days – or at least, they say they are.

As our COVID world sees remote work gain traction as an effective alternative, office culture is starting to experience a renaissance: people are reconsidering their values and choosing not to spend every waking hour stuck at a fluorescent-lit desk.

Entrepreneurship is on the rise and in Hong Kong in particular, lax business laws and endless networking opportunities have seen start-ups double in number over the last few years. But it’s one thing to throw out an idea, another thing to truly establish yourself as a dedicated businessperson.

Enter the revival of blogs, once lambasted for their oversaturation, now readopted as an effective method to establish your credibility in the business world. But wait, you ask, do people still read anymore? Despite the unstoppable rise of podcast and video platforms, the answer is: more than ever.

Blogs account for a third of all websites on the internet, an almost stunning statistic. Statistics from Semrush meanwhile, revealed that 84% of companies are already adopting a content marketing strategy, while those who blog saw 67% more leads per-month.

Business Blogs in Hong Kong

Hong Kong in particular, is particularly well-suited for blogs. As the gateway for the west to China, its language trifecta means that localizing trends to specific audiences is essential when building trust.

Ensuring that your English readers, as well as your Traditional Chinese-reading Hong Kong audiences and Simplified Chinese mainland readers, are all catered for maximizes results, be it sales, traffic or just general interest.

As Hong Kong’s leading copywriting company, we’ve particularly noticed the trend’s growth in the last year, with dozens of requests from companies looking to not only boost their credibility, but to improve their overall search ranking.

With the city’s digital transformation truly in the works, battling it out on Google’s ranking is top-priority for both start-ups and established Hong Kong businesses – and blogs are one of the most effective means to boost your placement, which brings us to our next point.

Blogs to Boost SEO

As the statistics show, quality content is the most important factor for readers and your primary goal should always be to develop blogs that are engaging and informative. But right behind it, should be search engine optimization (SEO).

We’ve discussed Hong Kong SEO content strategies before, but blogs are a different story. Search engine optimization for blogs was once convoluted and riddled with contrasting strategies, but recent Google algorithm updates have attempted to streamline SEO for blogs, rewarding one thing above all: solid content and its accompanying keywords.

Keywords, to summarize quickly, are popular search terms. By analysing what people are searching for, you can better optimize your blogs. This isn’t absolutely essential, as a strong, well-written blog would often naturally interweave keywords without even trying. But to maximize your SEO, employing a keyword strategy is essential to success.

We’d particularly recommend using Google Trends, as well as number free keyword tools while researching your blog’s focus.

Advice for Your Hong Kong Business Blog

Now that we’ve established the many advantages of starting a blog, particularly in the ultra-competitive, multilingual Hong Kong market – the only thing remaining is, how do you get started?

Setting up blog on your business website is the most effective means of getting your Hong Kong content out into the world. As we mentioned, not only can it boost your SEO and improve your overall ranking, but it has the potential to convert first-time visitors to repeat visitors.

But it’s not the only method – both Medium and LinkedIn have established themselves over the last few years as important outsourced streams of blog-like content. The benefits of using each could fill up a whole article, so we’ll link to one if you’re interested in running through the pros and cons.

Instead, let’s quickly look at key pieces of advice. Each business is different, and its many trends and focuses diverse, but there are a few general things to keep in mind when you start your Hong Kong business blog.

Set Your Timeline and Tone: this is essential; establishing a timeline of blogs lets visitors know when they’ll be updated, and ensuring your tone-of-voice is kept on-brand subconsciously reminds readers why you’re a company that should be listened to.
Make It Useful and Relevant: it might sound obvious, but the decade-long trend of longwinded filler blog posts to mine SEO all but ruined large parts of the internet. Certify your credibility by making sure you have something to say, and say it well. Plan out your blog post, make sure it’s timely and ask yourself if it’s something you’d want to read.
Soft-Sell and Keep Readers Engaged: try not to force your products or services down your readers’ throat. Instead, employ a soft-sell that places your worth among a useful article where your reader is always engaged.
Stick to It and Remember Your Keywords: like most things in life, a blog only reveals its value in the long-term, so stick to it and it’ll reap rewards. It helps of course, if you use the right keywords, so spend a bit of time before each post researching on Google Trends and those other keyword tools we mentioned, to maximise your potential SERP.
Consult with the Experts: it goes without saying, but we’re help you solidify your content strategy and boost business through our Hong Kong copywriting solutions.

At Writers.HK, we’ve worked with dozens of brands on their blogs, from tech to fashion, hospitality to local services, and can assign experienced Hong Kong writers and strategists specifically tailored to your needs. We can also assist with all the tech-y stuff you might forget, including meta data, alt text, topic clusters and linking internally.

Learn more about our blog services and the many clients we work with. When you’re ready, reach out to us for a free quotation, we’d love to blog for your business through our Hong Kong content services.

Why You Should Blog: Benefits of a Hong Kong Business Blog