Broadway

Broadway is a historic Hong Kong retail chain, offering a comprehensive range of electronics at affordable prices.

We were brought in to help revamp the company’s outdated content approach, developing strategies to reposition the brand as an experienced voice in the local retail world. Taking inspiration from the new wave of tech, we revamped the brand’s voice across its website and vast range of marketing materials, creating copy that was inspiring and innovative with a contemporary edge.

Services included:
- Copywriting, Editing & Proofreading
- Translation
- Branding & Brand Messaging
- SEO Copywriting & Web Content
- Public Relations & Press Releases
- Brochures & Reports
- Social Media Marketing
- Content Marketing