BNP Paribas

BNP is a French international banking group. As the largest banking group in Europe, it holds considerable presence in the APAC region, with Hong Kong as its headquarters.

For the group’s Hong Kong office, we developed a number of adverts and advertorials, presenting their private banking services to the city’s ultra-affluent clientele. Content balanced a refined, subtle approach to copy, with detailed information on the bank’s various services.