8 Securities

8 Securities was a Hong Kong-based online investing company, offering zero-commission brokerage to the general public, as well as robo-advisory and social trading. It was acquired by major personal finance company SoFi in 2020.

Before the acquisition, we were brought in to revamp content throughout the company - from its startup-focused brand story through to sales copy on its customer-focused website, soft-selling zero-fee services to the Hong Kong public.